The Direct Marketing Association (UK) has unveiled mobile marketing firm Velti as the sponsor of the Mobile Category at the DMA Awards 2011.
The deal with Velti, brokered by sponsorship agency Slingshot Sponsorship, also includes delivering marketing solutions to the DMA Awards campaign.
“Velti’s sponsorship of the DMA Awards showcases their innovative mobile solutions to the niche audience of marketing agencies the DMA Awards engages,” says Slingshot Sponsorship managing director, Jackie Fast. “Integrating mobile within the awards marketing campaign is a first for the DMA Awards and is only made possible through Velti’s sponsorship.” 
Kelaine Olvera, director of marketing at Velti, adds: “The 2011 DMA Awards are a great showcase of talent within the UK marketing industry. Velti is proud to sponsor the Mobile Category as it demonstrates our continued commitment to developing truly innovative mobile marketing and advertising solutions.”
