On-demand eCommerce provider and multichannel commerce specialist Venda has signed up as the Bronze Sponsor for the Mobile Retail Summit, the major one-day conference and exposition looking at all aspects of mobile in the retail channel that we are staging on 26 January 2012 in London.
Venda joins Gold Sponsor Velti in supporting the event, which is endorsed by the Internet Advertising Bureau (IAB) the Interactive Media in Retail Group (IMRG), and the Mobile Marketing Association (MMA).
The conference will look at all aspects of mobile in the retail channel, broken down into four distinct sections. The first session, ‘On Device’ will look at how retailers can harness the power of mobile phones to engage with consumers and sell to them, via mobile sites and apps, explaining how to develop mCommerce sites and apps, and drive consumers to them.
The second session, ‘Driving Footfall’, looks at how mobile can be used to drive footfall into retail outlets, and how it can be successfully combined with other channels. This session will cover mobile CRM and loyalty programmes; mobile advertising; mobile couponing; location-based services; and mobile social.
The third section, ‘In Store’, will look at how retailers can use mobile in store. This will cover the use of QR codes and Augmented Reality in store to deliver information to shoppers about items they are interested in; iPad kiosks; mobile queue-busting solutions; and mobile payments.
The final session, ‘The Future’ looks at the future of mCommerce. This session will explore cutting-edge mobile technologies and initiatives, such as virtual stores, that promise to turn the traditional idea of retailing on its head.
Throughout the day, delegates will hear from thought-leaders in each field, and from retailers, sharing their experiences of going mobile. The event is free for retailers to attend. For non-retailers, a delegate pass costs £595. IMRG members who are not from the retail community can take advantage of a 10 per cent discount to attend, sponsor or exhibit. 
The conference programme has been shaped by the event Steering Committee, made up of Andrew Emmerson, senior business analyst at JD Williams; Russell Buckley, CMO at Eagle Eye Solutions; Kelaine Olvera, marketing director at Velti, Josh Taylor Dadds, assistant brand manager at Pizza Express; Davina Lines and Charlie Lines from event organisers Mixing Digital, Dot Media commercial director John Owen, and Mobile Marketing editor, David Murphy.
Alongside the conference, the exposition offers an opportunity for 20 mobile solutions vendors to showcase their expertise in an environment that is focused 100 per cent on mobile. Golden Gekko and Global Bay Technologies are the first confirmed exhibitors.
The speaker programme is close to being finalised; details will be announced in the coming weeks. Retailers who wish to present case studies at the conference should contact Charlie Lines at event organisers Mixing Digital: [email protected]
There are more details about the event, including registration, here.
