Telecoms giant Verizon has teamed up with Beyonće in its Super Bowl LVIII campaign to highlight the strength of Verizon’s network.

The 60-second campaign, which premiered last night, features the award-winning singer trying different ways to break Verizon’s wireless network.

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Some attempts to overload the telecoms network included opening a lemonade stand, paying homage to her 2016 album Lemonade, becoming a gamer, unveiling an Artificial Intelligence (AI) version of herself and announcing her candidacy as “Beyoncé of the United States.

The advert also pays tribute to the Barbie Movie, seeing the singer turning into “BarBey”, before going into space to perform.

However, none of Beyoncé’s attempts broke Verizon’s network with the singer saying, “You ain’t gonna break me”, before teasing new music.

The news comes as Verizon recently named Leslie Berland as its new Chief Marketing Officer.

Berland has over 20 years of experience in strategic and creative marketing, having held senior positions at brands such as Peloton, American Express and Twitter, where she she defined and deepened the social media giant’s influence on a global scale.

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