Verizon Media, the new name of Oath, has expanded its existing Microsoft partnership – adding a multi-year global native advertising deal.
The new deal, which launches this month, will see marketers gain access to 20 per cent more native inventory through Oath Ad Platforms with ad formats on Microsoft News/MSN. Furthermore, the companies have extended their existing relationship, covering video, display and content marketing solutions across Microsoft properties around the world – including MSN, Outlook and Xbox.
“We help advertisers easily solve their business challenges with our unified ad platforms, and we're continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal,” said Guru Gowrappan, CEO of Verizon Media. “Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”