MASTERCLASSING

Verizon Media to shut down ad server

Tyrone Stewart

VerizonVerizon Media, formerly Oath, is planning on closing its Oath Ad Platforms ad server next year as part of a strategic review of its business. The Oath Ad Platforms SSP business will be unaffected and continue to operate as it does currently.

Verizon’s digital content arm has been contacting industry partners, including publishers that used the ad server, to inform them about the close of the unit.

“Following a strategic review of our business, we have decided to close the Oath Ad Platforms Ad Server, effective 2020,” a Verizon Media spokesperson told Adweek. “We are working with our customers to ensure they are supported as they migrate from the Ad Server platform. This does not affect our Oath Ad Platforms SSP business. Our goal is to create the best experiences for our consumers and the best platforms for our customers. This marks a strategic step toward the execution of our plans for growth and innovation into the future.”

The last six months have been very interesting for Verizon Media. Back in September 2018, it unified its ad tech offering under a single brand to form Oath Ad Platforms, bringing together assets from BrightRoll, One by AOL, and Yahoo Gemini.

In November, parent company Verizon announced its plans to reorganise its business segments, reformatting its existing units into Consumer, Business, and Verizon Media Group – as the division would officially become earlier this year.

These plans would start to show signs of taking shape when Verizon Media CEO Guru Gowrappan revealed to employees that the company would be laying off around 800 of them, representing seven per cent of the Verizon Media workforce.

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