Verizon Pays $1bn to Stream Superbowl on Smartphones

Verizon, the largest operator in the US, will pay $1bn over the next four years for the rights to air more NFL games, including the Superbowl, through its app on customers’ smartphones.

With an annual revenue last year of $75.9bn, the leading provider of 4G can no doubt afford to place a big bet on the shift to mobile entertainment and the huge draw that the game will have for new customers.

The company, which is part owned by Vodafone, paid $720m in 2010 for its current four-year contract with the American football league. Beginning in 2014, the Wall Street Journal reports, subscribers will be able to watch all home-market and postseason games, including the Super Bowl.

 

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