Verizon has penned a deal with Snap Inc. to become 'official 5G innovation partners'. The partnership will see the pair work together on the creation of experiences and the Snapchat app preloaded onto select 5G devices.
Snap will work with Verizon’s 5G Labs to develop augmented reality features and experiences, including working on different ways to experience live events through Snapchat. The pair will also work on activations in Verizon’s marketing and throughout the Snapchat advertising platform, part of which will see Verizon having sponsorship placements within Snap Originals video series.
“5G will change the way people live, work and play and we’re partnering with leading companies like Snap Inc. to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing & products at Verizon Consumer Group. “Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology and services. Our 5G Ultra Wideband technology should change the way mobile users forever experience places and events, evolving the way they see the world.”
Jared Grusd, chief strategy officer at Snap Inc., added: “Major advances in high-bandwidth experiences are fuelling the future of augmented reality. We are thrilled to partner with Verizon to move the industry forward through the development of creative and innovative 5G experiences on Snapchat.”