Viacom Selects Brightcove Video Cloud Solution

Media and entertainment company Viacom has deployed Brightcove’s Video Cloud solution to deliver native app video experiences across multiple device platforms. Viacom media brands including MTV, Nickelodeon and Comedy Central, are using Video Cloud and Brightcove native video player solutions for iOS, Android and Xbox devices to deliver high-quality, long-form video experiences that include support for closed-captioning, authentication, audience measurement and in-stream advertising.

“Consumers today want to access their favourite shows from any device at any location,” said Viacom SVP, David Kline. “Brightcove’s solutions remove the complexity of video publishing and distribution across devices and make it easy for us to expand our second screen and TV Everywhere offerings. Brightcove’s flexible, modular platform capabilities also help our brands achieve their specific objectives and fulfil their complex requirements for delivering high-quality video experiences.”

The first brands to launch Brightcove-powered video app experiences include MTV, Nickelodeon and Comedy Central native video apps for the iPhone, iPad and Xbox devices, with future plans to expand to Android smartphones and tablets. The apps also feature TV Everywhere authentication support, enabling Viacom to deliver long-form premium content to cable and satellite subscribers on these devices.

Video Cloud enables companies to publish and distribute premium video content to audiences across device platforms. Brightcove’s native video player solutions for iOS and Android devices are also integrated with advertising, analytics, audience measurement and digital rights management providers.