ViacomCBS calls on industry to work together to harness full 5G potential

ViacomCBS Networks International (VCNI) is inviting mobile networks, tech vendors, brands, and agencies to come together around its entertainment brands to harness the potential of 5G. The call comes alongside the release of a white paper setting out the eight areas where VCNI believes the technology will have the biggest impact across the entertainment sector.

“Our doors are open for 5G focused collaborative partnerships and tech innovation,” said Olivier Jollet, Senior Vice President of Strategy & Business Development, Streaming and Head of Mobile, ViacomCBS Networks International. “Through world’s most iconic consumer brands, including MTV, Comedy Central, Nickelodeon and so many others with cross platform, global appeal, we can offer scale to cut through in a crowded entertainment market combined with unrivalled production, distribution, advertising and multi-format experience. Now is the time to partner with us in developing and leveraging the full potential of 5G to come.”

The paper, entitled ‘Unleash 5G’s Full Potential through Entertainment’, lists live streaming, immersive media, responsive content, immersive marketing & brand collaboration, talent & fan engagement, marquee events, remote production, and dedicated production bandwidth as the key areas VCNI sees the 5G changing the way we create, consume, and share content.

In particular, VCNI believes that live sports, gaming, and music will see the biggest benefits with edge computing and real-time mass device connectivity unlocking immersive formats like virtual reality, augmented reality, and mixed reality.

“Initial 5G launches have brought high-speed streaming to consumers over the last year, but we need to prepare for the real 5G revolution in terms of capabilities that will dramatically impact, disrupt and transform the entire media & entertainment content creation and distribution chain in the next three to five years,” said Brendan Yam, Senior Vice President and General Manager, ViacomCBS Digital Studios International.