TIM w.e., a Portuguese-based multinational provider of mobile entertainment services, has rebranded its Vibramvel mobile content service as Natta!, in order to create an international brand, in line with the companys reach across more than 60 countries. TIM w.e.s goal is for Natta! to become a recognised brand among teenagers all over the world, and make mobile content such as ringtones, images, videos and games available to all.
The new brand consists of a young, contemporary logo, using the colours orange and yellow. The orange represents spontaneity, activity and dynamics. The yellow transmits light and is associated with entertainment and fun, which are the values that Natta! wants to convey to its users.
Its important for us to be aware of who were selling to, so we can appeal to them in the right way, says TIM w.e. Co-founder and CEO, Diogo Salvi. Making sure that the brand is recognisable and can be understood across different cultures and languages is the reason behind our rebranding exercise for this service and product line.