Vice Media is teaming up with digital advertising firm Teads to deliver both video and viewable display advertising across its media brands.

The publisher will look to use the Teads platform to scale its video and display inventory, while increasing video and display ad monetisation demand globally through its direct sales team and via Teads.

“Vice is excited to be working alongside Teads, who we have found to deliver reliable and consistent high-quality brand video content through ad formats that perform yet respect our users’ experience,” said Alex Payne, VP of global programmatic solutions at Vice Media. “We see them as part of our growth internationally, supporting our strategy to align with demand partners that share our presence and aspirations on a global scale.”

Jim Daily, president of Teads, added: “As one of the most important media companies shaping conversation and culture online today, Teads is delighted to deepen our relationship with Vice Media. Millennials want authentic connections when it comes to content, and authentic advertising experiences that are relevant.  With Teads’ product suite, the Vice audience will get to connect to the brands they care about most via formats that are designed for the mobile experience.”