UK online bathroom retailer Victoria Plumb has launched a responsively designed version of its website.

The mobile-focused relaunch is intended to capitalise on Victoria Plumb’s current TV campaign by offering a shopping experience to second screeners, as well as providing the trade sector with a way to view and purchase bathroom products while working on a construction site.

A recent survey carried out by Victoria Plumb found that 74 per cent of its trade account holders thought the new mobile site would help them and their business.

“The new mobile experience is part of a joined-up approach to driving sales,” said Victoria Plumb marketing manager Sam Jenkinson. “All our visitors can enjoy quick and simple purchasing whether on desktop, tablet or smartphone. We know that online shopping is carried out across several devices, especially in a market where the purchase decision takes weeks, if not months. It makes sense to ensure every stage in buying a bathroom from Victoria Plumb is made as easy as possible.”