Video Interview Special

Last weeks ad:tech show in London presented an ideal opportunity to catch up with a number of mobile marketing firms in one place. We managed to get a number of video interviews in the bag, so weve gathered them all in one place here, with a brief round-up of the show as an added bonus. Enjoy…


James MacDonald, VP commercial at mobile advertising marketplace Adfonic, explains to David Murphy why transparency is equally important, both for its advertiser and publisher partners


Stefano Diemmi, managing director, UK & US, for B!Digital, gives David Murphy the low-down on the companys activities, including its new performance-based mobile ad network, B!mobile.


OpenMarket is a mobile payments and messaging aggregator with some innovative solutions, such as mobile crediting, that are proving popular with brands as Alex Moir explains to David Murphy


James Connelly, managing director of mobile ad agency Fetch Media explains to David Murphy why the starting point for any campaign is the audience the brand is trying to reach


Netsize is a mobile aggregator with offices in 10 countries and direct connections in 12 territories globally. The firm delivers 120m messages per month, as Firoze Khan explains to David Murphy




adsmobi is a mobile media buying platform that focuses on the small details that make the difference and result in successful campaigns for advertisers. The company says its partnership with mobile mediation platform Smaato enables it to deliver some of the highest quality mobile-centric traffic for advertisers. Rami Yared explains all to David Murphy




There was a big mobile presence at ad:tech London last week, with lots of mobile agencies and ad networks, and indeed, we were run off our feet on our own stand and it was great to meet some of the people who read the magazine in the flesh.

On the second day of the show, we took the opportunity to video-interview some of the visitors, and indeed some of the exhibitors, to find out how it had been for them. You can see the video below.