Videoplaza Releases Karbon Video Solution

“Looking around our client base, mobile is on everyones agenda,” Alfred Ruth, co-founder of Videoplaza, told Mobile Marketing. “Weve seen phenomenal growth. A year ago, all of our ads were on PC – next year, non-PC growth is expected to outperform PC. But bringing a video ad to a multitude of platforms has always been a pain.”

With Karbon, an update to its sell-side video ad management platform, Videoplaza intends to change that. The device-aware platform detects hardware and software factors, including bit rate, and uses its library of over 7,000 devices to identify, transcode, and deliver optimised assets.

“Previously, the work flow would increase exponentially with each device,” Ruth said. “With Karbon, you can just ask for one HD asset in any format – the platform has a pre-understanding of what it needs to produce. This shaves off as much as 10 minutes for making each campaign. But more importantly, it moves the responsibility away from the agency, and provides quality assurance for every transcoded file.”

Videoplaza, which secured $12m of venture funding last month, has predicted that by 2013, 50 per cent of its traffic will be generated by non-PC devices. At the end of 2011, that number was eight per cent; in 2010, it was zero.