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VidMob secures $110m to develop its platform and expand its footprint

David Murphy
VidMob CEO and Co-founder, Alex Collmer

Intelligent creative platform, VidMob, has raised $110m (£91.3m) in a Series D investment round led by Shamrock Capital, with strong participation from a group of new and existing investors.

VidMob’s platform provides an end-to-end solution to help brands optimise the performance of their creative advertising assets by unifying data and analytics with creative production. It helps brands to produce, track, measure, score and optimise the performance of their creative advertising across all major digital advertising platforms, including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit. The company’s revenue has grown at a compound annual growth rate of 110 per cent, having experienced accelerated growth each year for the past four years.

VidMob will use the funds to continue to invest in sales and marketing, accelerate platform development and expand its global footprint. Shamrock Capital led the Series D investment, with participation from existing investors including ID Fund and Drive by DraftKings, as well as new investors including eGateway and Proof. The group existing investors, including Adobe, Shutterstock, BuildGroup and Spruce House.

“We are proud to have had Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help customers, agencies and brands refine their messages to be more clear, powerful, and effective,” said VidMob CEO and Co-founder, Alex Collmer. “Their investment is a testament to the quality of VidMob’s technology, the positive impact that our customers experience every day, and the opportunity ahead.”