VimpelCom Opts for NeuStar

NeuStar has announced that Russian mobile operator VimpelCom has selected its next-generation messaging solution for its mobile instant messaging (IM) service. Under VimpelComs Beeline brand, NeuStars IMSC (IM Service Centre) and IM Clients will provide real-time, presence-enabled instant messaging to VimpelComs 48 million subscribers in Russia.
By using the service, subscribers will experience the benefits of mobilised instant messaging, enabling them to manage their communications, through seeing personal availability information on their phones contact list, to choose how and when to make contact with friends and family.
Supporting the GSMAs Personal IM initiative, VimpelCom will join leading operators worldwide who have committed to enabling subscribers to keep connected through presence-enabled mobile messaging.
We are pleased to see that VimpelComs customers will soon be able to enjoy Personal IM, which is based on the principles of security, reliability, interoperability and sending party pays that have made text messaging such a success,” says Alex Sinclair, CTO of the GSMA. “Russia has demonstrated a voracious appetite for mobile services and Personal IM should thrive in this competitive and innovative market.”
VimpelCom Vice President of Marketing and Sales Kent McNeley adds: 
Our aim is to free up communications, and Beelines mobile instant messaging service will enhance our service offering and provide an exciting advanced messaging choice for subscribers to share experiences in real-time. We selected NeuStar because of its experience in delivering reliable, convenient and revenue-generating IM solutions. We wanted to work with a company who shares our vision to enable personalised, advanced communications that will make a difference in how people use their mobile phones. NeuStar has the capabilities to implement IM in working solutions.