Vindicia has partnered with Boku to add mobile carrier billing support to CashBox, its on-demand marketing, CRM and billing engine. Integrating Bokus mPayments platform will enable Vindicia clients – including gaming companies Activision-Blizzard, Moshi Monsters, and Binweevils – to offer billing via mobile operators among their payment options. According to Vindicia, the payment method will help these companies reach younger customers who do not have access to a credit card – a large part of the mobile gaming market.
“Game publishers have been working hard to entice free-to-play customers into paid-for content and goods,” says Gene Hoffman, CEO, Vindicia. “Allowing customers to pay via their mobile bill will be, quite literally, game changing.” 
