Virgin Holidays has launched a new free app that aims to match prospective holiday makers with their perfect destination through a game, before enabling them to book through the app.

The Virgin Holidays App, available for both iOS and Android, aims to inspire customers at the start of their holiday planning, with over 75 destinations across the world represented with rich content.

The app includes a MojoMatcher game which presents users with a selection of images, asking them to choose which ones appeal the most. The app then calculates three destinations designed to appeal to the user based on their choices.

The app also enables users to contact Virgin Holidays through one of its three sales channels, making holiday booking with the company more flexible and easier than ever, and updates weekly with new offers and news.

The app will also be rolled out for use by staff on tablets at Virgin Holidays retail locations, so that physical customers can access the same functionality when booking their holidays.

“With people always on the go, we wanted to give them the freedom to be able to get excited about going on holiday, even when they didnt have time to sit down at a computer or visit one of our Retail Stores,” said James Ward, brand and digital engagement manager for Virgin Holidays.

“By giving people access to exciting content in the palm of their hands and add the MojoMatcher game to inspire them we hope that the Virgin Holidays App get peoples Mojo revved up for their next trip with Virgin Holidays.”