Virgin Mobile India has announced an alliance with GetJar, the world’s largest cross-platform mobile app store. GetJar currently offers more than 70,000 free mobile games and apps to its users. The alliance will see Virgin Mobile India offer its customers access to a range of applications covering games, education, social networking, entertainment, finance, food, health, search, lifestyle and several other utility applications.

Virgin Mobile subscribers can access the GetJar app catalogue at http://m.virginin.getjar.com via their mobile browser. The link is currently available on Virgin Mobile India’s WAP portal (Vbytes) across 16 circles – Karnataka, Andhra Pradesh, Tamil Nadu & Chennai, Kerala, Orissa, Mumbai & Maharashtra, Kolkata & West Bengal, Haryana, Bihar, MP&CG, Punjab, UP (E) and UP (W). Virgin Mobile India users will be able to download all apps free of charge, though data browsing charges of 1p/kb will be charged on access.

“This alliance with GetJar is an initiative in line with our strategy to engage and enthrall the youth with the latest innovative cutting-edge content on the move,” says Virgin Mobile India CEO, M.A. Madhusudan. “Mobile applications and games garner a significant share of time spent on the phone by the youth today. We are excited to announce our alliance with GetJar; the world’s largest cross platform application store. This will provide our users free, easy access to globally acclaimed applications, games and will further reiterate our commitment to offer the best value-for-money services to our valued customers.”