Virgin Media has become the latest mobile operator to join Bebos Open Mobile program, with the launch of Mobile Messaging and Mobile Internet services.
Launched in February, Bebo Open Mobile is a global program for mobile operators, handset makers and software developers to support the customizable delivery of the Bebo social networking experience to mobile users. The initiative offers a suite of tools and according to Bebo owner AOL, has achieved significant international adoption.
Virgin Medias decision to embed Bebo in their customer experience plays to both of our strengths and joins two great brands, says Sean Kane, VP Mobile at AOL People Networks. In partnership with Virgin Media, we will be able to deliver great mobile content to more users in the UK.
Virgin Media and Bebo have launched a customised version of the Bebo mobile site with Virgin Media navigation, support for mobile advertising and customized Virgin Media features. Virgin Media has also pre-loaded bookmarks and other Bebo services on Virgin Media mobile phones so that Bebo mobile services are available immediately to phone buyers. As a result of these activities, the number of page views to the Bebo mobile site from Virgin Medias mobile customers has already grown by 14% from February to March.
Virgin Medias mobile customers can also now receive alerts and updates through the 22326 (BEBO) Shortcode. Using the Shortcode, Virgin Media customers can update their Bebo profile, participate in mobile content such as polls, and interact with friends. Bebo and Virgin Media are also working to further embed the Bebo experience and content on mobile devices sold to Virgin Media customers.