Virgin Media O2 launches multi-million pound campaign to boost Volt broadband

  • Wednesday, April 13th, 2022
  • Author: Tim Green
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Virgin Media O2 is ramping up its commitment to Volt, the broadband service that offers UK customers faster speeds and double mobile data, as well as exclusive extras all at no extra cost.

Its launching a multi-million pound campaign that will run throughout the UK for five weeks across multiple touch points, leading with a 60” spot that will premiere during the final of TV show Ant and Dec’s ‘Saturday Night Takeaway,’.

This is a brand first ITV partnership, led by MG OMD, that will see Volt transform the sets of iconic ITV shows. The 60” edit will debut across UK cinemas via a ‘Gold spot’ execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore.

The campaign will also comprise an OOH element. It will display the distinctive Volt energy bolt across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights – the largest advertising display in Europe. For its social component, Virgin Media O2 has partnered with content creators such as @curlykidlife, @TheBurntChip and @TheVivienne to produce social-first TikTok, Facebook, Instagram and Snapchat video ads.

Volt is the first joint customer value proposition from Virgin Media O2. It launched in October 2021 following Virgin Media and O2’s £31bn merger.

Simon Valcarcel, Marketing Director at Virgin Media O2, said: “This campaign marks the next chapter of Virgin Media O2 supercharging connectivity across the UK, but with millions of people still facing the digital divide, we’re committed to helping end data poverty for good. Last year we supercharged our commitment to help more people and today I’m proud to say that Virgin Media O2 has now donated 23 million GB of data to the National Databank to help those who truly need it.”

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