Virgin Media O2 has launched ‘Volt’, a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt, which offers customers faster broadband speeds and double mobile data, for being a customer of both Virgin Media and O2. Running throughout the UK for five weeks, the campaign demonstrates how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity.
‘Volt’ will appear across multiple formats with a leading 60-second spot that premiered during the final of Ant and Dec’s ‘Saturday Night Takeaway,’. The 60-second edit also ran across UK cinemas via a ‘Gold spot’ execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore on Friday. It will also appear on large format OOH digital placements across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights – the largest advertising display in Europe. The display will use Ocean Outdoor's 3D enabled deep screen technology to bring the Volt electric energy stream creative to life.
For the social element, Virgin Media O2 has partnered with talented content creators such as @curlykidlife, @TheBurntChip and @TheVivienne to produce social-first TikTok, Facebook, Instagram and Snapchat video ads that bring the transformative power of Volt to life however they want. Volt will also roll out across VOD, OLV, audio and retail, including window vinyls.
“We’re committed to connecting more people to the things they love, whilst offering them more benefits than ever before,” said Virgin Media O2 Marketing Director, Simon Valcarcel. “With Volt, our customers can enjoy faster Virgin Media broadband speeds and double O2 mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2.”