Virgin Mobile is rewarding loyal England fans travelling to Germany
to ewatch the football with a free post- match meal as part of a mobile initiative to
encourage customer loyalty. Fans on the Virgin Mobile network staying
at the England fans campsite in Achern, Germany, will be invited to
text the word KEBAB to the shortcode 26666 to receive a mobile voucher entitling
them to a free meal, upon redemption of the voucher. Advertising around
the campsite will promote the campaign and the Virgin Mobile  Kebab
Emporium will stay in Germany for as long as England remain in the
tournament.
Flytxt is providing the delivery and mobile marketing technology to
power the campaign while ActiveMedia Technologys  mobile voucher and
redemption software will be used in conjunction with its RAPOS
(Redemption At Point Of Sale) terminals to print, validate and capture
data from the vouchers.
We want England fans to be match-fit and ready to give our boys all
the support they can muster says Virgin Mobiles Steve Rogan. The
post-match kebab has become a ritual in towns up and down the country,
so offering fans a taste of home while they are on foreign soil might
help. Mmm.
For ActiveMedia Technology, Business Development Director Ramesh Kumar
adds:
Virgin Mobile recognises that mobile incentives are a fun and
cost effective way of rewarding loyal customers and a great way to
raise brand profile amongst a targeted demographic. The Kebab
Emporium
has become a regular fixture at high profile events over the last three
years, helping Virgin underpin its reputation as a youth lifestyle
brand. We are hoping it will prove a good talisman for England in
Germany!
Upon its return from The World Cup, the Virgin Mobile Kebab Emporium will
be doing the rounds at various outdoor events and gigs across the UK throughout the
summer.
The England supporters campsite in South West Germany, near Baden
Baden, the national teams base for the duration of the world cup,
includes 5,000 camping spaces, a maxi screen to show all matches, an
Oktoberfest style beer tent, coaches to take fans to the big games and
entertainment from top UK DJs.