Virgin Radio UK has unveiled a brand-new partnership with Wickes Kitchens & Bathrooms, promising a year packed with inspiration, entertainment, and fantastic giveaways for listeners across the country.

From Monday, 31st March, Wickes Kitchens & Bathrooms will become the official sponsor of weekday afternoons (1-4pm) with Jayne Middlemiss and weekend afternoons (1-4pm) with Dick and Dom.

The collaboration, facilitated by Dentsu Partnerships, aims to help listeners transform their kitchens and bathrooms while enjoying their favorite music and entertainment.

As part of the sponsorship, on-air credits, presenter live reads, promotional trails, and weekly competitions will give listeners the opportunity to win Wickes vouchers.

A total of £500 in vouchers will be up for grabs each week, split evenly between the two shows at £250 each.

The partnership is set to expand in November 2025, when Wickes Kitchens & Bathrooms will also sponsor the 4-7pm weekend slot, further solidifying its presence on the station.

Mandy Minichiello, Head of Marketing – Kitchens & Bathrooms at Wickes, said: “We’re really excited to be teaming up with Virgin Radio UK. At Wickes, we believe everyone should have a home they’re proud of, and this collaboration is a brilliant way to inspire and support our customers. With lots of brilliant giveaways, we can’t wait to get started.”