Ubisoft and Visa, a global leader in digital payments, have announced a three-year partnership in Europe to bring new and exciting gaming experiences.

As part of the partnership, Visa will launch special promotions with Ubisoft games, including the new Just Dance 2025 edition.

These will offer exclusive content, Ubisoft+ benefits, and game codes to selected players in Europe and the UK through Visa’s marketing campaigns.

Over the next three years, the two companies will also work together on new ideas that go beyond gaming. To celebrate the launch of Just Dance, a special dance featuring Team Visa footballer Kika Nazareth will be created.

Kimberly Kadlec, Chief Marketing Officer, Visa Europe said: “I am delighted that Visa will be bringing its expertise to the gaming world through our partnership with Ubisoft and offering exclusive opportunities to our cardholders and beyond. It’s the beginning of an exciting journey for both Visa and Ubisoft, and we look forward to seeing it unfold”.

Chris Early, SVP, Strategic Partnerships & Business Development, Ubisoft added: “Today marks the first step in our partnership with Visa to bring exclusive in-game content to Visa cardholders, and we look forward to sharing more soon.”