Cinema ticketing company Vista Entertainment Solutions  is to integrate Mobiqas mobile ticketing technology into its Vista Cinema Management
system. The formal announcement of the partnership will be made at the IAAM Conference in San Antonio, which opens on Friday.
The integrated solution, which will allow mobile barcode tickets to be
sent directly from Vista, will be available from the autumn. Interest
from Vistas existing client base, the company says, is already
significant.
The integration of Mobiqas solution with Vista is being implemented
due to the level of interest in mobile ticketing being shown by our
clients around the world says Vista Chief Executive Murray Holdaway.
The ability to send mobi-tickets directly from Vista will provide a
very convenient new delivery channel to cinemagoers, minimising queues
at the box-office and automated ticketing machines.  It will also
streamline entry into the theatres, thus providing more time for
customers to visit the concession stand and view promotions for
up-coming events. We are very excited to be working with Mobiqa on this
project, as their experience in mobile phone ticketing around the world
is second to none.