VMBC has released version 2.0 of its location-based services (LBS) app technology. The mobile software company, which provides its services to app developers and companies, says the new software overcomes limitations and adoption barriers associated with the first version. 

LBS 2.0 works on any phone, according to the company, without the need to run an app. It is already being implemented by some of VMBCs “high profile retail clients”.

“Until now, LBS had many limitations which reduced the adoption rate of the technology,” says Jesse Crowe, CEO of VMBC. “According to reports by the Mobile Marketing Association, only one in four US adults utilise mobile location-based services. Thanks to the technology and accessibility improvements in VMBCs LBS 2.0, customers will simply need to say Yes to receive location-based messages.”

The software uses geo-fencing and geo-location to target customers who are close to a store, with SMS and MMS messages. These targeted messages are intended to influence a customers behaviour quickly and conveniently, says VMBC. 

In the previous version, customers had to be outdoors, be connected to the internet, and download an app to be able to opt in to these services. The company says version 2.0 removes these hurdles.

Crowe says: “For consumers, the benefits of location-based services are endless. In a crowded environment of marketing and loyalty communication, brand-loyal consumers are looking for companies to cut through the clutter and communicate in a targeted manner. VMBCs location-based services are empowering our clients to do just that through one of the most effective database segmentation strategies that delivers superior ROI.”