Vodafone and MTV have announced the launch of a multi-platform programme, Vodafone Soundbites. The companies say the programme will explore every aspect of the global music scene, featuring international artists interviews at gigs and festivals, bands fantasy group line-ups, pre-show rituals and performers describing their first time on stage.
Vodafone Soundbites is available now on TV, online, and on mobile at: wap.mtv-vodafonesoundbites.com as a series of 21, three-minute shows. The website and mobile service carry additional footage, as well as editorial and news elements.
Vodafone Soundbites is available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering 16 countries. The programme is supported by an MTV-created promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.
The launch of Vodafone Soundbites follows the two companies recent collaboration on Vodafone Music Reporter, which they describe as an online global interactive profile, hosted by Myspace. Vodafone Music Reporter offers music fans in some countries a chance to become an MTV reporter in an online and mobile episode of Vodafone Soundbites.
Through our partnership with MTV, Vodafone is successfully building on its long-lasting music heritage and continues to bring music to its customers whenever they want it, wherever they are, says Vodafone Global Brand Director, David Wheldon. Vodafone Soundbites is a pioneering multiplatform communications show, will be delivered in 29 countries and will allow millions of fans to experience music on mobile  through Vodafone and its partners high speed, reliable networks, online and TV.