Voda Hires Knook to Run Internet Services Group

Vodafone Group Plc has announced the creation of Vodafone Internet Services, which the company says will lead the development and delivery of Vodafones current and future consumer propositions for the Internet. Vodafone has appointed Pieter Knook, a Senior Vice President of Microsoft, to the newly-created role of Director of Internet Services.
Vodafone Internet Services will focus on the provision and delivery of distinctive consumer web services such as IP communications, mobile Internet access and selected content categories, through mobile devices.
Knook will be responsible for delivering new revenue growth around Internet, content and advertising, with a focus on differentiating Vodafones services by creating rich and distinctive experiences for customers. Knook, 49, joins Vodafone on 10 March, following 17 years with Microsoft, where he spent the last five years as Senior Vice President, running Microsofts Mobile business. Knook will report to Frank Rovekamp, Vodafone Group Global Chief Marketing Officer.
Leading Vodafone Internet Services calls for a world class leader of considerable stature and experience, says Rovekamp. We are delighted that Pieter is joining us to help transform the customer experience through the mobile Internet, meet growing customer demand for web services accessed from mobile devices, and drive revenues within our Mobile Plus strategy.
Vodafones Mobile Plus strategy focuses on the companys commitment to address fixed line revenue opportunities, develop integrated mobile and PC offerings, and create advertising revenue streams.