Vodafone UK has teamed up with mobile mapping and navigation specialist Telmap to launch Vodafone Sat Nav, the first operator-branded mobile navigation service aimed at UK consumers. Vodafone Sat Nav has already been launched into the enterprise market, where it is available on a number of devices, including the BlackBerry Curve 8310, and the BlackBerry Pearl 8110.
Vodafone says the solution provides users with a complete mobile navigation experience, including both in-car and pedestrian navigation. Featuring 3D maps that enhance the navigation experience, up-to-date maps and directions, it also gives the customer instant access to live traffic alerts and millions of points-of-interest, such as hotels, restaurants, shopping and attractions.
This consumer launch further strengthens the partnership between Telmap and Vodafone UK and allows us to build on the success we have achieved with Vodafone Sat Nav in the enterprise market, says Telmap CEO, Oren Nissim. As the first operator-branded mobile navigation service for UK consumers, this launch marks a significant milestone for both Telmap and the industry in bringing a fully featured SatNav experience to the mass-market mobile phone. 
Vodafone Sat Nav is launching initially on three of Vodafone UKs GPS-embedded handsets, the Nokia N95, Nokia N95 8GB and Nokia 6110, as well as the new BlackBerry Pearl 8110 smartphone. Subscription to the service costs 5 per month, with the first month free. Data charges apply when using the service. Customers can sign up for the service from any Vodafone retail store, through telesales or directly from the Vodafone live! portal. BlackBerry Pearl 8110 customer will get 12 months SatNav included, when they buy the phone.