Vodafone UK has changed the way it structures its price plans to include access to the Internet and email on the mobile as an integral part of the monthly price plan.
The move means that pay monthly customers will no longer need to buy an additional Internet bundle for 7.50; instead, every plan will automatically include Internet access. The new plans will give Vodafone customers reliable and fast unlimited access to their favourite social network sites, email and the whole of the Internet when out and about in the UK (subject to a fair usage policy of 500MB per month). Vodafone says the move means that its customers will now have even greater confidence to browse the mobile Internet without the worry of additional charges, no matter what monthly plan they choose.
Price plans start at 25 and customers who select a 40 or higher price plan will also, for the first time, have the choice of unlimited texts, unlimited landline calls or unlimited Vodafone to Vodafone calls. 
Our customers want simplicity and services that are easy to select, buy and use, says Ian Shepherd, Director of Consumer for Vodafone UK. Today with our new price plans, Vodafone customers have the confidence to browse for as long as they need with no extra costs when checking their email, visiting their favourite social networking sites or making a final bid on eBay. This will make Vodafone not only the network of choice for voice and text, but also the Internet. And whats more, all customers who visit a store to sign up to the new plan will benefit from Vodafones simple two-minute set up for email so that they can leave the store up and running.
Since launching the Internet on mobiles last summer, Vodafone has witnessed the growth in consumers appetite for email, instant messaging, and social networking as well as more general services such as Google search. Vodafone says the 10 most popular mobile Internet sites on Vodafone Mobile Internet, in descending order, are Facebook, Google, BBC, MSN, Bebo, Sony Ericsson, Yahoo, MySpace, Windows live Hotmail, and YouTube.
Vodafone has also published a guide to the amount of data consumed by various mobile browsing activity. Though it notes that these figures may vary slightly according to different handset and browser functionality, we feel they are still worth sharing.
Streaming three 90-second video clips from YouTube: 4.5MB
Download one 3-minute movie trailer from Odeon: 3MB
Browse 50 Internet pages: 1MB
Find your way to a restaurant  using Google Maps: 0.6MB
Check for updates on Facebook and upload a message: 0.1MB
Check your emails and reply: 0.5MB
Read breaking news on the BBC (4 pages): 0.1MB
Place the winning bid on eBay (10 pages): 0.25MB