Voda UK Hands Loyalty Task to Velti

Vodafone UK has appointed Velti to drive its next generation of loyalty programs in the UK, which will target Vodafone’s 6m pay-as-you-go customers.   

The Vodafone Freebee Rewardz program will reward customers each time they top up their account with a text giving them a voucher code. If customers want to redeem this voucher, they go online to grab an instant reward, or bank them as ‘Grow’ points in order to save up for something bigger. Vodafone UK and Velti have teamed up with brands such as Thorntons, Blockbuster, Fitness First, and others to provide the rewards.

“Vodafone Freebee Rewardz is yet another reason why customers are choosing Vodafone on pay as you go,” says Srini Gopalan, consumer director for Vodafone UK. “It’s a unique scheme, as we’re giving our customers something more than just discounts and customers can take part with whatever pay-as-you-go phone they have.”

Velti leveraged its knowledge of consumer behaviour to produce a solution that focuses on long-term rewards, encouraging customer loyalty. The program also integrates social media – customers can share prizes with their friends and family on Facebook.



Veltis release claimed that this was the only such type of loyalty program from a mobile operator running the UK. Oh no it isnt we thought, what about O2 Top Up Surprises? But it appears that that program ended at the end of August this year. Not that O2 mentioned it, not to us at least. But now you know.