App Marketing Pro

Vodafone Brief for Dare

David Murphy

Vodafone UK  has appointed Dare as its retained full service digital agency partner, but says the move does not affect its relationship with mobile agency Enpocket which currently handles mobile campaigns for the mobile network operator. A Vodafone spokeswoman told Mobile Marketing:
Enpocket will continue to carry out all MMS deployment for Vodafone, and Dare will work with us to define our strategy for digital marketing, so they will help develop the strategy behind the mobile campaigns we run.
Dare joins Vodafones existing 'top table' agency partners JWT, OMD, Partners Andrews Aldridge and HTW.