Vodafone has joined forces with Google Cloud to further support the telecom giant’s digital transformation using data, analytics, and artificial intelligence (AI). Cloud will host Neuron, Vodafone’s data analytics, business intelligence, and machine learning cloud platform.

Neuron, part of the ‘Digital Vodafone’ transformation programme, will enable Vodafone to use real-time data analytics to gain insights into its business. It will then use those insights to create new and enhance existing products and services for customers.

Vodafone will migrate its global data into Google’s Cloud, aggregating disparate data into one ‘data ocean’ which can power the company’s business intelligence globally. Neuron is currently in the process of being rolled out to 11 countries.

“Neuron serves as the foundation for Vodafone’s data ocean and the brains of our business as we transform ourselves into a digital tech company,” said Simon Harris, group head of big data delivery at Vodafone. “Not only will we be able to gain real-time analytics capabilities across Vodafone products and services, it will also allow us to arrive at insights faster, which can then be used to offer more personalized product offerings to customers and to raise the bar on service.”