Vodafone Debuts Mass-market Smartphone

Vodafone has entered the smartphone handset market with the launch of the Vodafone Smart – a phone that the company says will bring smartphone features to the mass market.

The Smart will cost around €90 (£80), and will come to the UK, Germany, and Italy in early summer. The phone will be available on pay as you go plans. 

The Smart runs Android 2.2, and comes with Android Market, Facebook, Twitter, email, and Vodafones Prepay Manager app for quick top-ups. It also offers Vodafone Music and has an Updates widget preinstalled, along with Google-specific apps – Maps, Gmail, and Talk

“More and more Vodafone customers are enjoying the benefits of smartphones, which currently account for over 40 per cent of the phones we sell in Europe,” says Patrick Chomet, Vodafone group terminals director. “The Vodafone Smart is a new smartphone concept. It takes the higher-end mobile internet experience and packages it for the mass market, its range of covers and accessories making it a fun fashion statement. Available on pay as you go plans, and on the fast, reliable Vodafone networks, the Vodafone Smart is a great step-up into the world of mobile data.”

The Vodafone Smart will be rolled out in a range of colours. There will also be an online service that allows users to design their own unique cover for the phone.