Vodafone is introducing roaming price plans which combine calls, texts and mobile internet access for a daily payment of €3 or €4. Over the summer, the roaming plans will be made available to Vodafone customers in the UK, Italy, Spain, the Netherlands, Portugal, Czech Republic, Greece, Hungary, Malta, Romania and Turkey.
“Whatever you want to do with your smartphone – from calls and texts to accessing the mobile internet and apps – it will now be simple and worry-free in Europe,” says Vodafone Group Chief Commercial Officer Morten Lundal. “These are breakthrough new roaming services that offer our customers certainty combined with great value.”
Vodafone has also recently announced the establishment of two new operating regions, Northern & Central Europe – made up of countries including the UK and Ireland, the Netherlands, Germany, and the Czech Republic – and Southern Europe – including Italy, Spain, Portugal, and Greece.
David Murphy writes: 
Vodafone’s launch of roaming plans that combine calls, texts and mobile internet access for a daily payment of €3 or €4 looks like great news for its customers, and could be a key factor among the millions of consumers considering their network options each month as their contracts expire.
What this deal means is that if you are, for example, on a UK tariff where you get 500 texts, 500 minutes and 500MB of data each month, you can go to another European country and use your phone as you would in the UK, on payment of the €3 or €4 fee each day you use it. In fact, the link in the press release to the UK version of this offer states that: “With Vodafone EuroTraveller, for just an extra £3 a day, you can use your UK price plan in Europe.”
If we are reading this correctly then, it looks like, as a UK user, you could spend 14 days on holiday in another European country, use your phone with reasonably gay abandon each day, and rack up a bill of no more than £42. For anyone who has experienced the shock of returning home to a mobile bill two or three times that amount, having barely touched it, this looks like a very good deal indeed. Let’s hope it galvanises Vodafone’s rivals into launching something similar.
