Vodafone Ireland has launched a new campaign to launch its new TV offering, Vodafone TV PLAY.

In partnership with creative agency Grey London, the telecoms giant has drafted in award-winning director Tom Green to bring a sense of drama in the two adverts to launch the first of-its-kind service in Ireland.

The service is a smart entertainment hub which features immersive built-in audio and offers access to the best TV channels, sports and streaming services, all in one place.

The advert “Remote”, showcases a family fighting for the remote control before being brought together by powerful entertainment.

The campaign will also run across cinema, TV, digital audio, OOH, print, digital and social.

Vodafone Head of Brand, Orla Nagle said: Vodafone TV PLAY is a game changer, an innovation-led design to redefine home entertainment and bring customer experience to the next level.

“Our desire was to deliver a campaign that matches the quality of the product itself. Grey’s expertise, creativity, and dedication aligned perfectly with our vision and the level of craft and quality in the campaign has blown us away.

“I am excited for customers to experience this new entertainment platform with a fantastic range of TV and broadband bundles that give real value savings.”

Grey London ECD David Wigglesworth added: “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space.

“To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist – the humanity and connection that sits at the heart of the brand’s DNA.”

He concluded: “We dramatised how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink Films for doing all the above with aplomb.”

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