Vodafone has launched a Vodafone content channel within Android Market. The first such channel in Europe, it offers Vodafone customers a regularly-updated selection of Vodafone services as well as news, sport, information and gaming apps, all sourced from Vodafone’s global and local partnerships, often on an exclusive, free or discounted basis.

“Together with Google, Vodafone has made it really simple for customers to get to the essential apps they can trust,” says Vodafone Group content services director, Lee Epting. “More than 75m Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.”

Android Market’s Vodafone channel is now live in the UK, Germany, Italy, the Netherlands and Spain, and is due to launch soon in Greece, Ireland and Portugal. It can be accessed through the Vodafone tab on the Android Market. This tab is only visible if you’re a Vodafone customer.