Preference Choice Publication

Vodafone launches largest ad campaign in four years

Gabby Fernie

Vodafone has launched its largest advertising campaign in four years to focus on small and medium-sized enterprises (SME) in the UK.

The network has joined forces with creative agency, Ogilvy and production company, Knucklehead to create three short and compelling short stories that demonstrate that ‘Together We Can’.

The campaign looks at three businesses – an antique shop, a start-up, and an architecture firm – to shine a light on how businesses, no matter their size, can flourish and prosper with key digital technologies such as website building tools, virtual office capabilities, and 5G.

The campaign will run until 3 August across a series of broadcast and online channels with a view of reaching 93 per cent of UK SMEs.

“We are committed to helping businesses of all shapes and sizes. This campaign demonstrates what can happen when you turn your passions into a business. By shining a light on real entrepreneurs that have made this leap, we hope it encourages others to see what’s possible” said Head of Small Business at Vodafone UK, Andrew Stevens.