Vodafone UK has appointed Leo Burnett as its new strategic and creative agency.

The agency will develop the mobile giants ATL and digital comms, following a highly competitive pitch process that kicked off in September.

As a result, the partnership will launch this summer.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

Vodafone Brand Director Maria Koutsoudakis, said: “We are delighted to announce that Leo Burnett has been appointed the lead creative agency for Vodafone UK across our consumer and B2B business.

“In what was a very competitive pitch process, we were consistently impressed with the strategic and creative strengths that Leo’s can bring to our brand and feel they are the perfect partner to help us bring our vision of Vodafone as the trusted digital partner for UK families and businesses to life.”

She added: “Leo’s has an impressive body of work and proven track record and we are excited to see the brand continue to go from strength to strength with their partnership. A lot of work went into the pitch process from all sides, so we’d also like to thank all the agencies that took part and AAR for their support.”

Leo Burnett UK, CEO, Carly Avener added: “2023 was a standout year for Leo’s. Kicking off 2024 with such a big win against some of the best agencies in our industry is a testament to the strength of our brilliant team.

“We are delighted to welcome Vodafone to the fold. They have a clear ambition to be the trusted digital partner for all UK families, and our unique brand of populist creativity is the perfect match to bring that to life”.