Vodafone has launched an SMS promotion in Malta, in partnership with mobile marketing firm BigTime. The Play and Win campaign , which runs for two months, gives subscribers who register for promotion the chance to win daily and weekly cash prizes, as well as a grand prize of €30,000.
“Malta is an interesting and vibrant European market, and Vodafone is the leading player of the country,” says BigTime CEO Dimitris Papazisis. “Mobile marketing is a brilliant way of getting closer to customers to give them even more out of their network.” 
