Vodafone recruits Sam Ryder to push its EVO plans and green credentials

David Murphy

Vodafone has launched a multichannel campaign focused on helping price-conscious customers get the phone they want; at a price they choose with Vodafone EVO, which is now available on Vodafone’s extensive range of refurbished devices.  

The campaign, featuring British singer-songwriter Sam Ryder, breaks tomorrow, and will run across TV, Broadcast VOD, YouTube, Facebook, Instagram, Snapchat and TikTok.

Vodafone’s refurbished devices support the company’s commitment to promoting a circular economy. Vodafone has pledged to cut carbon emissions and electronic waste and help its customers do the same. All Vodafone refurbished devices come with a two-year warranty and 32-point quality check, reassuring customers on the condition of their purchase. The network will reach net zero for its UK operations by 2027, its business and network is powered by 100 per cent renewable electricity. It has also recently switched to SIM cards made from recycled plastic.

The TV ad features Sam Ryder superfans, a mother and daughter struggling to take a selfie in their new outfits with their old, cracked, and glitchy phone. Vodafone comes to the rescue and lets the pair know that a new phone might cost less than they think, with Vodafone EVO’s 3-36-month interest-free contracts.

They are then seen enjoying Sam performing live on stage with his hit track ‘More’. Having the time of their life in the front row, they get together for another selfie using Mum’s new phone, made possible thanks to the affordability of devices on Vodafone EVO, which to their delight, features a photobomb from Sam.

“We know times are difficult right now, so as a brand we wanted to reassure our customers that they could still get the value and flexibility that Vodafone EVO offers, across new and refurbished devices,” said, Vodafone UK Brand Director, Maria Koutsoudakis. “We’re putting the choice and control in the hands of our customers, so they can get the phone they want, at a price that works for them.”