Volantis, which supplies intelligent content adaptation solutions for the mobile information age has announced the launch of Volantis Content Services [VCS]. The expanded offering of tiered managed services lowers the cost for content providers wanting to quickly launch a mobile presence. The additional services are being delivered as Volantis experiences a significant increase in demand from market aggregators such as marketing and advertising agencies for a quick-to-market, off-the-shelf mobile content platform for their clients brands.
Advertising support and monetization of mobile content are critical components of the new services. To support these requirements, Volantis has also announced that Bango, the global tracking and payment platform for the mobile Internet, and Third Screen Media, which provides mobile advertising software and services, have joined the VCS programme to provide fully integrated mobile billing and advertising capabilities.
The VCS offering for global and regional consumer sports and entertainment brands; marketing and advertising agencies; and media, broadcasting and online businesses comprises three solutions.
VCS Quickstart is a complete, pre-packaged mobile storefront and marketing solution enabling content providers to launch a mobile presence in 24 hours to support content sales and advertising.
VCS Plus is a dedicated solution that can be personalised for each brand, incorporating custom themes and identities. Content providers can launch within 30 days and benefit from enhanced support coverage.
VCS Premium is described by Volantis as the ultimate solution for brand customisation and monetization of mobile content. Consistent with Volantiss previous managed service offering, content providers may integrate into an existing infrastructure, build entirely new multichannel applications, or implement an extended mobile roadmap built upon a productized, upgradeable mobile platform.
The new services leverage Volantiss Mobile Content Storefront application and Mobile Content Framework mobile content adaptation platform. Customers using Volantis solutions include CBS, Channel 4, Discovery, eBay.co.uk, and Reuters.
“As demand for our managed services grows, it became clear we needed to diversify our offering to ensure our growing customer base has the opportunity to mobilize according to their unique requirements, says Volantis CEO, Matthew Harris. VCS allows these companies to utilise mobile marketing as a catalyst for the growth of their businesses, and ensures optimal brand presence in a mobile environment.
Theres more information on the offering and targeted markets on the Volantis website.


