Volantis Supplies Turkcell Portal

Volantis, which supplies Intelligent Content Adaptation solutions for the mobile Internet, has revealed that Turkcell, Turkeys largest wireless carrier has launched its content portal using Volantis. The carriers Turkcell-im service gives subscribers access to a broad variety of mobile content via the Internet and WAP sites. Turkcell, which has 32.2 million subscribers (as of March 31, 2007), is working aggressively to expand the number of data users in its subscriber base. Since the portal launched at the start of the year , there have been 56 million visits, 6.5 million unique visitors, 4.3 million content downloads, and 622 million page-views.
Volantis has worked with HP supply Turkcell with a fully integrated and scaleable platform that is globally deployed and supports the delivery of high-quality content and services. The solution utilises Volantis Mobile Content Framework content adaptation platform and Mobile Content Broker application to integrate third-party content from several external content providers and application service providers. Turkcell has also adopted Volantiss XDIME standards-based mark-up language that efficiently abstracts device issues from content and presentation in order to ensure delivery of optimised content to any device.
We are thrilled with the interest Turkcell-im has captured during its first few months of deployment, due to the superior customer experience that it provides, says Turkcell Chief Service & Product Development Officer Cenk Bayrakdar. Volantis and HP have delivered a robust platform that allows us to offer our subscribers a wide variety of content, and which opens the door to an exciting opportunity to explore and discover new information and entertainment via their mobile devices.
Turkcell-im has become a catalyst for the expansion of the mobile Internet. Volantiss Framework, featuring what the company claims is the wireless industrys largest database of more than 4,000 mobile devices, enables Turkcell subscribers to access the same content, optimised for each device, helping further the adoption of wireless data services.
The success of Turkcell-im clearly demonstrates the value, interest and potential of a true mobile Internet experience, says Volantis CEO Mark Watson. Together with HP, we look forward to working with Turkcell to enable additional content and services for this visionary mobile services carrier.

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