Volas Entertainment, which provides mobile video solutions and value added managed services, has announced the introduction of SmartPDA Central, a white-label mobile content portal that offers premium mobile content and “useful” mobile Internet sites, straight to a users Windows Mobile, Symbian, Blackberry, Palm or any other Smartphone or PDA device. Volas says the portal is ready to be deployed to wireless operators and service providers, and that it will oversee all technical and operational aspects of its management and content aggregation.
Smartphones and PDAs are growing in popularity, the company notes. In 2007 alone, over 100 million Smartphones and wireless PDAs were sold. It points out, however, that until now, not every operator offered their users the ability to access premium mobile content from these devices. With no way to consume this content directly over the operators network, Smartphone and PDA users have had to gain access through manually synchronizing with a web-connected PC, thus excluding the operator from the value chain.
SmartPDA Central is designed to address this problem. Delivered directly to any Smartphone or PDA via a mobile Internet connection, SmartPDA Central builds on a wide catalogue of already-aggregated content. The content portal includes useful mobile sites and links, applications, games, themes, videos, wallpaper and more, allowing the operator to expand customer relationships, increase loyalty and user satisfaction. The portal builds on an operators unique brand, says Volas, and fully integrates with its legacy systems, including billing and subscriber management, while offering anywhere, anytime business and entertainment content that is specifically designed for mobile users needs.
Mobile content is becoming part of daily life for consumers across the world, and SmartPDA Central is the only solution on the market today which enables the cellular operator to provide unique content directly to the millions of Smartphone and PDA users, says Volas CEO and Founder, Doron Cohen. SmartPDA Central will significantly enrich the service catalogue of operators and become a key differentiating factor in their content offering.