Digital marketing firm Voluum has launched in the UK.
Voluum offers a variety of campaign planning and analytics solutions to brand and performance marketers, first and foremost its mobile DSP.
The company, which is a subsidiary of Polish marketing tech firm Codewise, will be headed up in the UK by Voluum MD Gavin Stirrat, along with marketing director Stephen Jenkins and commercial director Will King. Stirrat and Jenkins previously worked together at Millennial Media, before its acquisition by AOL.
“Voluum has been able to start with a zero tolerance to ad fraud, rather than attempt to identify and remove it from the ecosystem retrospectively, or rely on post-campaign make-goods, as is becoming the worrying norm within the digital industry.” said Stirrat. “Sophisticated analytics technology, including a proprietary app-intelligence database, is applied pre-bid to filter any traffic we suspect may be fraudulent, before it is exposed to our customers.”
As well as its offices in Krakow and now London, Voluum is planning to open a Californian office in Q3 2016.
You can watch our MWC video interview with Stirrat at MWC below.