vouchercloud says it believes its users saved £10.5m on Christmas purchases in November and December last year, with over 1m redemptions during the eight weeks prior to Christmas.

“We knew Christmas was going to be busy, but our latest figures were a huge surprise,” says vouchercloud managing director, Greg Le Tocq. “Consumers in the UK have wholeheartedly embraced a discount culture and are constantly on the lookout for the very best deals – especially important at Christmas when every penny counts. Our website received a record number of hits each day, with over 400 voucher codes being used every hour.

“Our vouchercloud mobile phone app was also used more than expected, with an average of 6,000 vouchers being downloaded every day, for everything from shopping and dining to cinema and days out. We’re delighted to have contributed so heavily to driving traffic to our high streets at a time when many independents are struggling.”

vouchercloud launches a newly designed website today in response to this increased demand. The new site boasts a cleaner interface and improved search function.