Mobile discount specialist VoucherCloud took the honours for the Best Use Of Mobile award at the a4uAwards on Tuesday. The awards recognise the best performance marketing campaigns and solutions. The company took the award for successfully bridging the gap between online and offline, using its iPhone and Android apps to successfully expand the reach of the performance-based model.

VoucherCloud was signed up as part of a wider multichannel voucher campaign by Debenhams, and the location-aware app enabled the retailer to reach over 1.4m subscribers, offering them a 10 per cent discount on their shopping in-store, whilst still attracting a competitive CPA (cost per acquisition) payback from Debenhams.

In the Best Technology and Telecoms Publisher category, Top10.com took the award, thanks to its focus on innovation, and continued ability to drive a high sales volume. Top10.com’s Streetstats 3G service measures the speed of your 3G connection from a variety of providers on your street.
“The enhanced integration of mobile within wider campaigns is evident across the board this year, and amongst the award categories, we have seen some truly innovative mobile campaigns that have finally expanded the reach of performance marketing on mobile platforms, which we’re expecting to continue on a much larger scale over the coming year,” says a4uAwards founder, Matthew Wood.