Affiliates4U has unveiled the shortlist for the a4uAwards, organised in association with 7thingsmedia.

The awards celebrate the best in affiliate marketing, and this year, for the first time, they include a ‘Best Use of Mobile’ category.  The shortlisted entries in this category are Found, for Autoglass Roadside Rescue; Top10.com, for Streetstats 3G; and VoucherCloud, the mobile vouchering platform.

There are 25 categories in total, including Best use of Social Media, Best Managed Affiliate Programme, and Best Use of Affiliate Marketing as part of a Multi-Channel Campaign. The number of submissions for this year’s awards was 75 per cent up on last year’s and the awards ceremony will be held on 17 May at the Grosvenor House hotel in London. Affiliates4U estimates that the affiliate marketing channel is now worth in excess of £4bn.

“With the increase in submissions, one could presume our judges would find it a hard task to read, digest and score the entries,” says a4uAwards founder, Matthew Wood. “In-fact, this year it was quite the opposite, with our diverse panel genuinely stunned with the quality, excellence and innovation demonstrated by publishers, networks, agencies and advertisers.”

You can see the full shortlist on the a4uAwards website.