VoucherCodes.co.uk has signed up its five millionth subscriber. The number of registered users on the site has grown by 56 per cent over the last 12 months.
The news follows the release of research from Experian Hitwise, showing that voucher sites have become more popular than price comparison sites, with 37.4m UK visits in December 2011. 
“It’s great to see the voucher market in such rude health,” says Max Jennings, co-founder of VoucherCodes.co.uk, “though Hitwise’s analysis comes as no great surprise, at a time when retailers are increasingly aware of the power of vouchers as a marketing tool. Voucher sites not only offer merchants far greater flexibility, but also allow them to interact with consumers and influence behaviour in a way that other reward channels simply cannot.”
